Times Network Acquires Digit.in from 9.9 Group

Times Network, a leading broadcast and digital network, has announced its acquisition of Digit.in from the 9.9 Group. This strategic acquisition includes both the print and digital assets of Digit, marking a significant expansion of Times Network’s digital publishing portfolio, particularly in the technology and gaming sectors.

The acquisition aligns with Times Network’s ongoing investment in its digital business, which currently boasts over 110 million monthly active users and more than 1 billion monthly video views. Digit, established in 2001 with the launch of Digit magazine, has spent over two decades guiding consumers in choosing, buying, and using technology to enhance their lives. Its online presence through Digit.in and vibrant communities, such as Digit Squad and the SKOAR College Gaming Club (SCGC), reach a total audience of 180 million.

N Subramanian, CEO (New Media and Investments) of Times Group, expressed his enthusiasm about the acquisition: “At Times, we are committed to creating high-value digital communities that leverage audiences and commerce to deliver unparalleled value. We believe Digit fits very well in our overall strategy of building a portfolio of digital products catering to diverse audiences. It will help bring in new audiences to the network. We are confident that, under the aegis of Times Group, Digit’s existing legacy and leadership will grow manifold.”

Echoing this sentiment, Vikas Gupta, Founder and Director of 9.9 Group, stated: “Digit has been India’s Technology Navigator for the past 24 years, and we are thrilled to announce that it has found a new home with one of the largest publishers in the country, the Times Network. This marks an exciting new chapter for Digit, and we are confident that it will propel Digit to even greater heights. Digit’s offerings will tap into the Times Network’s extensive network, expertise, and legacy, ultimately benefiting our readers and the tech community at large. For over two decades, Digit’s mission has been to empower India with timely and trusted information on tech, as well as expert advice to navigate the rapidly evolving tech landscape. We are delighted that Digit will continue to thrive and grow, remaining a trusted tech navigator for India.”

Digit’s established presence across digital, print, and on-ground events, combined with its strong tech proposition, complements Times Network’s existing assets. This synergy presents advertisers with a robust platform to engage with a tech-savvy audience.

Indium Capital served as the sole investment banking advisor for this acquisition.