Shopsy Ventures into Kids’ Segment with Budget-friendly Collection
Shopsy, the rapidly growing hyper-value e-commerce platform by Flipkart, has made a significant move by launching an exciting Kids’ Collection just in time for the upcoming summer break. This new venture includes an extensive range of products catering to every need of young ones, from fashion wearables to entertainment, utility items, and more. Shopsy ensures affordability with prices starting as low as Rs 25, making it accessible for families looking for quality and value.
The Kids’ Collection features over 100 verticals, including toys, school essentials, and party decorations. Top categories offer learning toys starting at Rs 49, kids’ dresses from Rs 150, ethnic wear from Rs 129, soft toys from Rs 85, and school essentials from Rs 25. This expansion caters to the growing demand for kids’ fashion, toys, stationery, and hobby kits, ensuring that Shopsy addresses the vibrant world of children’s needs comprehensively.
The launch has gained significant traction, particularly in regions such as Cuttack, Varanasi, Guwahati, and Muzaffarpur. Shopsy plans to further enhance and diversify its offerings in the coming months to ensure continued satisfaction for its expanding customer base. Popular products in the collection include kids’ combo sets of T-shirts and bottoms, learning toys, and stationary items. Customers enjoy free delivery and standard shipping within 5-7 days on their orders, with easy returns for added convenience.
Kapil Thirani, Head of Shopsy, expressed his enthusiasm about the new launch: “At Shopsy, we are constantly exploring new avenues to connect with our diverse customers, and our recent expansion into the kids category is a testament to this. Through diligent monitoring and analysis of consumer behaviors, we gained insights into the timeless appeal of children’s products. The Indian market is seeing an increasing demand for Kids’ products across multiple categories, positioning it as a promising hub for this segment. We understand the challenges in Indian households where kids outgrow their clothes and demand new toys each season. We are taking this challenge head on by onboarding sellers offering a large variety at attractive prices, so that these changing needs don’t hurt the pocket. At Shopsy, we aspire to emerge as the ultimate destination for parents seeking convenience without compromise. We are already off to a great start and are eager to keep growing and evolving in the months ahead.”
Flipkart’s marketplace boasts a registered user base exceeding 500 million, featuring a staggering array of over 150 million products spanning across 80+ categories. Currently, the platform hosts over 1.4 million sellers, including Shopsy sellers as well.