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Keus Smart Home Secures Rs 100 Crore Funding Led by OAKS Asset Management

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Hyderabad-based home automation company, Keus Smart Home, announced a significant milestone in its journey by successfully raising Rs 100 crore in a recent funding round led by OAKS Asset Management. The funding round, which marks the largest investment in the smart home automation sector in India, is expected to propel Keus into a leading position in the rapidly growing market.

The funding was spearheaded by OAKS Consumer Fund, a mid-market private equity fund, contributing Rs 80 crore, with the company’s founders, Brijesh Chandwani and Subram Kapoor, participating in the round to cover the remaining amount.

Keus Smart Home, founded in 2017, has developed a wireless automation system tailored for premium and luxury Indian homeowners. The company has already made significant strides, collaborating with architects and interior designers in Hyderabad to deploy its smart home system in over 1,500 high-end residences.

The funds raised will be strategically employed to establish new experience centers in key cities such as Delhi NCR, Bengaluru, Pune, and Mumbai, extending its reach to Tier I & II cities. Moreover, Keus plans to channel the capital towards the development of new products in the home automation and lighting segments, while also positioning the brand strategically in the premium homes sector.

Subram Kapoor, Executive Director and Founder of Keus Smart Home, emphasized the company’s commitment to design thinking and constant innovation, stating, “This round of funding will position Keus as a vanguard in the smart home automation space.”

Vishal Ootam, Founder and CEO of OAKS Asset Management, expressed confidence in Keus’ vision, saying, “We are pleased to lead the funding round for Keus Smart Home and support their vision of transforming the home automation landscape in India.”

Keus Smart Home boasts notable early investors, including Vikram Nirula, Founding Partner at True North PE, and Amit Mehta, Director and Head of Family Office at LNB Group.

The home automation market in India is experiencing remarkable growth, projected to reach $25.64 billion by 2030, according to Research and Markets, compared to $4.83 billion in 2022.