Infra.Market Secures Additional $50 Million USD in Financing from Mars Growth Capital

Infra.Market, a leading construction material solutions company that leverages technology to enhance procurement experiences across the construction ecosystem, has successfully closed an additional $50 million USD financing from MARS Unicorn Fund. This fund is a joint venture between Liquidity Group, the world’s largest AI-driven asset manager, and MUFG, Japan’s largest financial group. With this latest funding, Infra.Market’s total financing from MARS and Liquidity has doubled from $50 million in 2022 to $100 million USD.

Infra.Market, founded by Souvik Sengupta and Aaditya Sharda in 2016, aims to become India’s largest multi-product construction materials brand and to transform the global supply chain in the construction sector. The company plans to use the new funds to expand into newer global markets and enhance its presence across various product verticals.

“The additional financing by MARS and Liquidity in Infra.Market, now totaling $100 million USD, is a testament to the strong relationships cultivated with the company and its founders, as well as an AI-driven analysis of the company’s future financial integrity and execution — a proprietary technology developed by Liquidity Group. It also demonstrates the firm’s strategy of partnering with late-stage technology companies on multiple large-scale financing solutions necessary to support high-growth opportunities,” the company stated.

Navas Ebin Muhammed, Managing Director & Head of APAC at Liquidity Group, commented, “This upsize reflects our commitment to supporting exceptional companies not only in India but also across the entire APAC region. We are seeing a growing demand for scaled financing solutions in India and are pleased to have Mars Growth Capital help answer that need.”

Targeting the $140 billion construction materials market, Infra.Market has a strong focus on the infrastructure sector. This announcement aligns with the ongoing increase in allocation for infrastructure projects under India’s National Infrastructure Pipeline, which plans projects worth $2 trillion USD over the next few years.

“We continue to build on our vision of creating India’s largest multi-product construction materials brand and transforming the construction materials supply chain, not only in India, but also globally. We are seeing growth opportunities as we are rapidly expanding our product portfolio and market presence, and the launch of new verticals will help us seed newer markets and create a best-in-class construction materials company out of India,” said Souvik Sengupta, Founder of Infra.Market.

Infra.Market focuses on high-volume construction products under its own brands. It aims to address issues such as lack of price transparency, unreliable quality, a fragmented vendor base, and inefficient logistics on the customer side. For suppliers, it ensures higher capacity utilization, steady demand, and better customer reach.

Catering to both institutional customers (B2B) and retail outlets (D2R), Infra.Market has steadily grown its supply to retail outlets over the past year. The company employs a dual model of flagship stores for smaller stores and dealership stores for retail customers, operating across 20 states in India and exporting to global markets including Dubai, Singapore, and Italy.

Ron Daniel, Co-Founder & CEO of Liquidity Group, remarked, “Liquidity is using technology to transform capital credit markets with unrivaled speed and accuracy. At each step in the process, our evaluation of Infra.Market showed a company delivering on its promise to remake construction and infrastructure projects across India and beyond. We are thrilled to continue supporting the company, its management, and its mission.”

that leverages technology to enhance procurement experiences across the construction ecosystem, has successfully closed an additional $50 million USD financing from MARS Unicorn Fund. This fund is a joint venture between Liquidity Group, the world’s largest AI-driven asset manager, and MUFG, Japan’s largest financial group. With this latest funding, Infra.Market’s total financing from MARS and Liquidity has doubled from $50 million in 2022 to $100 million USD.

Infra.Market, founded by Souvik Sengupta and Aaditya Sharda in 2016, aims to become India’s largest multi-product construction materials brand and to transform the global supply chain in the construction sector. The company plans to use the new funds to expand into newer global markets and enhance its presence across various product verticals.

“The additional financing by MARS and Liquidity in Infra.Market, now totaling $100 million USD, is a testament to the strong relationships cultivated with the company and its founders, as well as an AI-driven analysis of the company’s future financial integrity and execution — a proprietary technology developed by Liquidity Group. It also demonstrates the firm’s strategy of partnering with late-stage technology companies on multiple large-scale financing solutions necessary to support high-growth opportunities,” the company stated.

Navas Ebin Muhammed, Managing Director & Head of APAC at Liquidity Group, commented, “This upsize reflects our commitment to supporting exceptional companies not only in India but also across the entire APAC region. We are seeing a growing demand for scaled financing solutions in India and are pleased to have Mars Growth Capital help answer that need.”

Targeting the $140 billion construction materials market, Infra.Market has a strong focus on the infrastructure sector. This announcement aligns with the ongoing increase in allocation for infrastructure projects under India’s National Infrastructure Pipeline, which plans projects worth $2 trillion USD over the next few years.

“We continue to build on our vision of creating India’s largest multi-product construction materials brand and transforming the construction materials supply chain, not only in India, but also globally. We are seeing growth opportunities as we are rapidly expanding our product portfolio and market presence, and the launch of new verticals will help us seed newer markets and create a best-in-class construction materials company out of India,” said Souvik Sengupta, Founder of Infra.Market.

Infra.Market focuses on high-volume construction products under its own brands. It aims to address issues such as lack of price transparency, unreliable quality, a fragmented vendor base, and inefficient logistics on the customer side. For suppliers, it ensures higher capacity utilization, steady demand, and better customer reach.

Catering to both institutional customers (B2B) and retail outlets (D2R), Infra.Market has steadily grown its supply to retail outlets over the past year. The company employs a dual model of flagship stores for smaller stores and dealership stores for retail customers, operating across 20 states in India and exporting to global markets including Dubai, Singapore, and Italy.

Ron Daniel, Co-Founder & CEO of Liquidity Group, remarked, “Liquidity is using technology to transform capital credit markets with unrivaled speed and accuracy. At each step in the process, our evaluation of Infra.Market showed a company delivering on its promise to remake construction and infrastructure projects across India and beyond. We are thrilled to continue supporting the company, its management, and its mission.”