IIT Kanpur Startup Helps Aminabad Urf Baragoan Become UP’s First ‘Sanitary Pad-Free Village’

On the occasion of World Menstrual Hygiene Day, MildCares, a startup incubated by the Startup Incubation and Innovation Centre (SIIC) at IIT Kanpur, has made significant strides in menstrual hygiene management by distributing their GynoCup Menstrual Cups in Aminabad Urf Baragoan village. This initiative has transitioned the village’s women to menstrual cups, leading to its official declaration as Uttar Pradesh’s first ‘sanitary pad-free village.’

According to a press release by IIT Kanpur, this effort is aimed at improving menstrual hygiene management, promoting environmental sustainability, and empowering women’s health. MildCares’ GynoCup offers a reusable, cost-effective, and eco-friendly alternative to disposable sanitary pads.

“Menstrual cups provide several advantages over sanitary pads. They are cost-effective, environmentally friendly, and offer a safer and more hygienic option. By reducing dependence on disposable pads, menstrual cups can significantly decrease the risk of infections and promote better menstrual health,” the press release stated.

Dr. Nikhil Agarwal, CEO of SIIC at IIT Kanpur, commented on the initiative’s environmental benefits: “The switch to reusable menstrual cups cuts waste, significantly reducing its environmental footprint. This initiative showcases IIT Kanpur’s commitment to social change by supporting innovative startups like MildCares, which empower communities with sustainable solutions.”

Rachna Vyas, Co-Founder of MildCares and Head of the Switch2Cup Initiative, expressed her enthusiasm for the project’s success: “The success of Aminabad Urf Baragoan illustrates the impact of extensive education and community participation. MildCares is thrilled to witness these positive changes and hopes this will inspire other regions to adopt sustainable menstrual health practices.”