Highperformr.ai Secures $3.5M in Seed Funding to Enhance AI-driven Marketing Solutions

Chennai and US-based startup Highperformr.ai, known for its innovative marketing SaaS solutions, announced it has raised $3.5 million in a seed funding round. The investment was led by Venture Highway and Neon, with additional support from DeVC and several angel investors.

Founded in July 2023 by Srivatsan Venkatesan and Ramesh Ravishankar, alumni of Freshworks, Highperformr.ai aims to revolutionize how companies handle their go-to-market strategies using advanced AI technologies. The funding will primarily be used to expand the company’s R&D efforts on its AI tools and to establish a robust distribution network.

Venkatesan, a key figure in Freshworks during its journey to IPO, managed the CRM unit and played a significant role in developing its CRM and marketing products. Ravishankar brings a wealth of experience from his sales and marketing background, notably in enhancing lead volume and quality.

Highperformr.ai sets itself apart with its AI-driven analytics models that not only identify genuine business prospects but also manage and generate leads effectively. “Today, social is a complex problem to solve for searching and analytics,” said Venkatesan. The platform’s capabilities include content management, scheduling, cross-platform posting, and generating content variations through generative AI.

Currently, Highperformr.ai provides specialized analytics for LinkedIn and Twitter and plans to extend its services to include platforms in the Meta suite such as Instagram and Facebook. The platform’s advanced models use multiple data points to analyze user engagement and demographics, tailoring content and interactions to the ideal customer profile for more effective marketing outcomes.

The company offers various plans, including a Professional Plan at $17 per month and a Team Plan at $97 per month, catering to diverse business needs. It boasts a clientele that includes names like RateGain, among its 15 current customers, and works with over 25 design partners to refine and enhance its offerings.

Operating out of Delaware and Chennai, and several co-working locations across India, Highperformr.ai is in a rapid growth phase, continuing to hire to support its expansion. The global social media management market is expected to soar from $28.49 billion in 2024 to $134.07 billion by 2032, growing at a CAGR of 21.4%, and Highperformr.ai is positioned to be a significant player in this booming industry.

The platform is a valuable tool for B2B companies’ social media managers, moving beyond traditional agencies by offering innovative scheduling, account management, and content ideation services. Competing with established names like Hootsuite, Sprout Social, and Hubspot, Highperformr.ai is making notable strides in redefining social media analytics and management with AI at the helm.