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Good Glamm Group Appoints Former Estee Lauder Exec as Global President

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In a strategic move to bolster its international presence, direct-to-consumer (D2C) beauty and personal care conglomerate Good Glamm Group has announced the appointment of Lauren Bloomer as President-International. The announcement was made on Wednesday, signaling the company’s commitment to expanding its footprint beyond the South Asian market.

Lauren Bloomer, who brings a wealth of experience from her previous roles, will also join the Board of Wyn Beauty by Serena Williams as the Good Glamm Group representative. Bloomer’s illustrious career includes her tenure as CEO of Becca Cosmetics and executive positions at Estee Lauder, where she served as Vice President of Global Skincare Marketing and Vice President of Global Promotional Marketing for Clinique. Additionally, she has branding experience with the disinfecting wipes company, Clorox.

The Good Glamm Group highlighted that Bloomer’s appointment is a significant step towards achieving its ambitious international growth plans. “After a successful launch of our international business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of growth,” said Darpan Sanghvi, Group Founder, Good Glamm Group.

The Good Glamm Group’s joint venture with Serena Williams to enter the US market through Wyn by Serena Williams will see the brand retailed through Ulta Beauty outlets. This partnership marks a critical milestone in the company’s expansion strategy.

Good Glamm Group’s flagship brand, MyGlamm, has quickly risen to prominence, becoming one of the largest D2C color cosmetics companies catering to South Asian skin tones. The conglomerate has shown impressive financial growth, with revenues soaring from Rs 49 crore to Rs 640 crore over the past two financial years.

In its bid to enhance profitability, the company underwent a 15% workforce reduction in April, trimming its organizational structure by 150 employees. This move is part of the company’s preparations for an upcoming public listing. Good Glamm Group is currently CM2 profitable and aims to achieve EBITDA profitability by the end of FY25.

With an initial public offering (IPO) slated for the end of October, Good Glamm Group is poised for significant growth, particularly through international expansion. The company aims to derive 25-35% of its overall group revenue from international operations by the end of next year.

According to Tracxn, the Good Glamm Group is valued at $1.2 billion. The D2C conglomerate operates on a content-to-commerce model and houses popular beauty and personal care brands such as MyGlamm, The MomsCo, Sirona, Wyn Beauty, and St. Botanica. The company is backed by notable investors including Accel, Prosus, and Warburg Pincus.