Chennai-Based Skincare Startup CHOSEN Secures USD 1.2 Million in Seed Funding

CHOSEN, a Chennai-based skincare startup, has successfully raised USD 1.2 million in a seed funding round from friends and family. This comes on the heels of an equity-free grant of USD 100,000 from Peak XV Partners through the SPARK program, which supports women entrepreneurs.

Dr. Renita Rajan, the founder of CHOSEN, shared her excitement about the new funding: “This seed round provides us with the flexibility to strategically expand our operations and explore new areas for growth. Our next step is to explore partnerships with B2B sectors such as hospitality, health, travel, and leisure to expand our distribution channels. Our goal is to secure pre-series funding of USD 10 to USD 20 million later this year.”

Founded by cosmetic dermatologist Dr. Renita Rajan, CHOSEN is renowned for its commitment to safe and effective skincare formulations. The brand currently boasts 34 Stock Keeping Units (SKUs) and has 12 additional products in the pipeline. Several new products are expected to launch over the next 18 months, enhancing their offerings, which include specialized lines for pregnant and nursing mothers.

Dr. Rajan emphasized the company’s mission: “At CHOSEN, we are committed to creating long-term, safe, and effective wellness solutions. Our products are designed to provide lasting benefits, reflecting our dedication to quality and innovation.”

With a current workforce of 130 employees, CHOSEN is on the verge of significant growth. The company is projecting a twofold increase in scale this fiscal year, positioning itself as a formidable player in the skincare industry.