Bengaluru-based Chicken QSR BIGGUYS Secures $2 MN Funding
In a landmark development for India’s thriving Quick Service Restaurant (QSR) sector, BIGGUYS, the nation’s fastest-growing homegrown chicken QSR chain, has successfully secured a substantial investment of $2 million (over Rs. 16.62 crore). This significant capital injection comprises a blend of equity and other financial instruments and is exclusively sourced from a consortium of Non-Resident Indians (NRIs).
The infusion of NRI funds underscores the burgeoning allure of India’s QSR landscape, particularly among investors seeking lucrative growth prospects within the country.
Sunil, the CEO of BIGGUYS, expressed his elation at the overwhelming interest demonstrated by NRIs in investing in Indian homegrown QSRs. He remarked, “We are thrilled to see such a huge interest from NRIs who want to invest into Indian homegrown QSRs. Their belief in our vision and commitment to the Indian market is incredibly validating. This investment will be instrumental in fueling our ambitious expansion plans and solidifying our position as a leader in the Indian QSR space.”
Since its inception, BIGGUYS has experienced meteoric growth, boasting an impressive portfolio of 120 stores within a mere year of its launch. This remarkable expansion trajectory is underpinned by the brand’s unwavering focus on delivering innovative, high-quality chicken offerings tailored to suit the discerning Indian palate.
The freshly acquired NRI investment will empower BIGGUYS to expedite its expansion endeavors across South India, with a strategic focus on pivotal cities such as Bangalore, Chennai, Odisha, and Andhra Pradesh. With a vision to penetrate Tier 1, Tier 2, and Tier 3 cities, BIGGUYS aims to employ innovative strategies that will establish the brand as a household name throughout the region.
The brainchild of Biraja Rout, the founder of Biggies Burger, BIGGUYS is on a rapid trajectory towards realizing its ambition of becoming the “KFC of India.” By upholding unwavering standards of excellence in sourcing, offering an array of unique flavor options, and forging strategic partnerships, BIGGUYS is poised for a monumental rollout of 120 stores across the nation.