NODWIN Gaming and JSW Sports Forge Pioneering Partnership to Elevate Indian Esports

NODWIN Gaming, the world’s premier emerging markets gaming and esports media company, has announced a strategic partnership with JSW Sports, India’s largest sports promoter and dedicated sports management enterprise. This collaboration aims to revolutionize the gaming, esports, and cultural intellectual properties (IPs) landscape, marking a significant milestone in the evolution of the esports ecosystem in India.

NODWIN Gaming, recognized for its standing as a sports media company, strategically aligns with JSW Sports, leveraging their extensive experience in sports promotion and management. The collaboration combines NODWIN Gaming’s unmatched expertise in esports operations and content creation with JSW’s strong footprint in sports, particularly within their commercial vertical that boasts collaborations with over 150 clients in sports marketing.

The focus of this partnership extends beyond the existing esports audience, with plans to launch new esports-centric Intellectual Properties in India. The joint venture also aims to educate the market and stakeholders while establishing optimal partnership platforms for brands and advertisers.

Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, expressed enthusiasm about the partnership, stating, “We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”

Divyanshu Singh, COO, JSW Sports, highlighted the immense potential of the Indian esports market, saying, “In JSW Sports and NODWIN, we see two market-leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

The strategic approach encompasses sponsorship, media rights, activation, and influencers, creating a comprehensive framework to maximize the value of gaming and esports content. As India’s esports viewing audience is estimated at around 150 million viewers, the collaboration aims to tap into this vast market and forecasted 2024 revenues of US$124.8 million, with expectations of exponential growth in the years to come.